About
Erica Elizabeth was only five years old the first time she watched her mother meticulously apply liquid eyeliner. Since then this passion and curiosity for art in the form of makeup stayed with her throughout her life. It was during her college years that this love of makeup and all things beauty was nurtured while she worked as a makeup artist at MAC Cosmetics all throughout Los Angeles. Simultaneously, her natural creativity led her to a career in entertainment marketing with a specialization in creative advertising, digital, social media and tech sales.
Having worked at major corporations like The Walt Disney Studios and Twitter, Erica’s colleagues soon recognized not only her marketing expertise but also her skill as a makeup artist. They called on her talent to make them feel beautiful for movie premieres, awards events including the Grammys, sports events like The Superbowl, and even special, personal events including some weddings. Erica quickly became well-known for her soft and glamorous, yet effortless makeup looks. Today, her work has been seen on an abundance of executives from organizations including The Walt Disney Studios, Marvel Studios, 20th Century Studios, Netflix, Twitter, Apple TV+, ESPN, Amazon Music, and Uber.
As a first-generation Mexican-American woman, Erica prides herself on being an inclusive leader in both the entertainment and makeup industries. In addition to having launched Marvel Studios movie trailers for Avengers Infinity War and Avengers Endgame, or launched global media campaigns on Twitter for Top Gun Maverick and Spotify Wrapped, she currently serves as Co-VP of Culture and Equity of Soapbox Women, a community for women in the entertainment and advertising industries. Erica prides herself on always leaving every person who sits in her makeup chair feeling beautiful and confident. Her style of makeup artistry is geared around enhancing every client's unique natural beauty and showcasing their personality with techniques her client’s trust. Erica is deeply devoted to her network-turned-clientele, and offers her services, domestically and internationally, exclusively by appointment.